Getaway
Cabin in the woods

There’s nothing like a “New Year, New You” email – or several – to jolt you into 2019. I must have received a hundred emails with that headline.

While there’s a lot to be said about taking time to reevaluate, to renew, and to replenish, it’s hard not to feel drowned in cliches. Especially when these temperatures drop down to freezing, and we all end up spending more time indoors and in our routines than outside getting replenished and re-energized.

January at Getaway

Quiet Place to Reflect

This month, I had the privilege of speaking on a panel about “experiences” in retail. Getaway might not seem like an obvious choice for discussing retail design, but I was happy to participate because it allowed me some beginning-of-the-year reflection to crystallize why I think what we’re doing matters to us, but more importantly, why it matters to you.

Much of the panel conversation was about the officially tired trend of corporate-designed “immersive” experiences. I can wax cynical on the distraction I think these spaces provide, but instead I was grateful for the experience to reflect and to advocate for what I think we’re doing differently.

We’re not here to give people a “Getaway experience” — Getaway exists so that you can unlock your own experiences, and live a little more deeply. It’s you, not us, that are creating the experience.

You can read more about that panel here, or feel free to get in touch if you have any questions. I’d love to hear from you.

Here’s hoping for a little less distractedness, and a more deep experiences in 2019.

Be well,

Jon

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