At Getaway, we believe in disconnecting from our busy lives and reconnecting with what’s important to us. We’re happy to partner with Los Angeles-based sustainable fashion brand, MATE the label, to promote our passions for getting offline together.
We caught up with MATE founder Kayti O’Connell Carr to talk about the company, what it stands for, and the Offline t-shirt we’ve grown to love so much.
When and how did MATE the Label start?
I founded MATE The Label in 2013. MATE was born out of my love for vintage clothing, visual storytelling, and a need to create something for myself. I started the company by selling vintage t-shirts with no intention of creating my own line, however, it was a natural progression. MATE has been committed to offering locally-made, vintage-inspired tees, and other broken-in basics since its beginnings, but in 2018 it evolved into an environmentally friendly label.
What is the mission of MATE the Label’s distinct point of view?
MATE’s Dress Clean initiative is what truly guides the brand’s ethos and vision. We have always been domestically developed and produced; within a 5-mile range of our HQ. Transparency, ethical manufacturing, and environmental impact have always been important to me; but there is also another component that I think is missing from fashion’s ‘sustainability’ consciousness. That is, fashion’s impact on the individual in regards to health. The consumer understands the importance of organic foods, clean beauty products, but what about the clothing that you wear everyday? We have committed to using natural GOTS certified organic fabrics and have removed all synthetics from the line. We are also using low-impact dyes. Things like pesticides, endocrine disruptors, and carcinogens are rampant in the industry and I hope to offer the cleanest product possible to our customers. We like to think of our product as skincare for your closet.
How do you disconnect?
I disconnect by meditating at home every morning or attending guided meditations at the DEN Meditation studio in Los Angeles.
Tell us about the Offline tees.
Going “offline” is so important, I put it on a t-shirt as a reminder. I think it can be very challenging to unplug and truly disconnect. I find myself having a difficult time, even when I am on vacation to not be tempted to answer emails and continually think about work. The tees are made in our best-selling Alex Crew shape – which is flattering on all body types. What I love the most about this tee is it can be worn over and over again and is made out of 100% GOTS certified Organic Cotton.
Where’s your favorite place to get away?
One of my favorite places to escape to is Big Sur, California. There’s something almost mythical about its rugged and mountainous terrain. I love the seaside cliffs, misty coastlines, winding turns, and redwood forests. It has extremely limited cell phone reception which makes it the perfect place to just get away from it all.
This week we’re launching a promotion where the first 200 people to use code MATETHELABEL when booking a Getaway will receive a promo code for a free MATE the Label Offline tee and $10 off of a Getaway booking. Terms and Conditions apply.
Terms and Conditions:
Offer cannot be retroactively applied and can be used towards any future booking, as long as you book before March 1, 2019 at 11:59pm EST. You will be emailed within 48 hours of booking with your code for a free OFFLINE tee. Quantity and sizing for OFFLINE tee is limited. T-shirts will be fulfilled by MATE the Label and are dependent on inventory availability. All questions regarding order fulfillment can be directed to Care@matethelabel.com.