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Reflections

March Reflections: Rethinking Work

A few weeks ago, Kim Kardashian ignited a firestorm of outrage after declaring that she had “the best advice for women in business” in a video interview with Variety. “Get your f**king ass up and work,” Kim said. “It seems like nobody wants to work these days.” 

Understandably, viewers were incensed. If my parents’ generation was raised on the Great American Story that enough hard work, talent, and persistence would lead to success, my generation has seen that story for the myth it is. Kim’s comments provoked instant backlash not because the sentiment was especially new or outrageous—how many of us have been similarly chided by our parents or grandparents?—but because she was repeating a story that her own generation no longer believes. Most of us now recognize that there are Americans who work themselves to the bone and never get ahead, while others sail to the top with little effort at all. In 2019, after analyzing data that followed a wide range of subjects from kindergarten through adulthood, researchers at Georgetown announced: “To succeed in America, it’s better to be born rich than smart.” 

But I think there’s a part of Kim’s thinking that still persists across generations: that “working hard” is the most admirable and virtuous thing we can do with our time.

Like Kim, I am a so-called “knowledge worker,” which basically means I think for a living. The products of my labor are ideas, strategies, and relationships, not physical objects. I’m not loading trucks or sewing buttons onto garments or baking loaves of bread. Without visible, tactile proof of my labor, I often feel compelled to demonstrate how hard I’m working by how long I’m working. 

As a result, I feel a lot of time insecurity. I worry that if I’m not logging enough hours at work on any given day, my board members and colleagues will think I’m not doing a good job. But what counts as “enough hours,” and what exactly is “a good job”? For that matter, what does it even mean to be “at work”?  Am I more “at work” sitting at my computer slogging through email than I am when a great idea pops into my head while I’m on a long walk? Am I doing a “better job” if I stay up until midnight working on business strategies, or if I log off hours earlier while I still feel energy and enthusiasm for the task at hand? 

Writer and MacArthur “Genius” Award winner Hanif Abdurraqib has said: “I do my best writing driving through a changing landscape, or on a treadmill looking at the same repetitive background. Or walking my dog at night. That’s me sitting down to write the poem.” In other words, these so-called downtime activities—driving, exercising, walking a dog—are part of his work. 

There are so many ways to be “at work” if we understand that our work isn’t just what we do for money but how we live in the world, toward what purpose. For most of us, the work of living meaningfully and well does require us to earn an income—so that we can pay for the food, shelter, and clothes that sustain us—but it means a lot more than that, too. We’re working when we’re taking care of our loved ones, keeping up with current events, attending to our mental health, cooking and gardening and exploring new places and ideas. 

If we take pride in our careers—as I do, and as I believe Kim does—then it can feel incredibly rewarding to work hard at them, whatever that might look like. But pouring lots of time and energy into incoming-generating work is not inherently more virtuous than pouring time and energy into the work of being a good partner, community member, or friend. There is no perfect ratio for how much effort we should put into any single facet of our lives relative to any other. Each one of us has a unique set of priorities, wishes, and needs. The really hard work is figuring out what those are, and how to make space for them.

As Kim said in that now-infamous interview clip: “You have one life.” I couldn’t agree more. 

Need an escape from routine? Book your Getaway today.

Features | Reflections

March Reflections: On Change

I always look forward to March: longer days, rising temperatures, more time to spend outside. This March has been a special one. Today we opened our first Outpost in the South — Getaway Atlanta.

We can often get so wrapped up in the hustle of our day-to-day lives that we don’t take moments to pause and reflect on what exactly we’re doing. So that’s what I’d like to do here: take a few seconds to appreciate what Getaway Atlanta means to me.

Atlanta

On the surface – a new location, more cabins, more guests getting to enjoy some precious time away from distractions. But in a deeper sense, we’re doubling down on our commitment to provide our future guests the opportunity for a mindful renewal in nature. It’s something we’ll continue to do throughout the year. I couldn’t be happier to kick it off with Atlanta.

Beyond Atlanta, our busy month started with the National Day of Unplugging. We hosted meditation sessions with our friends at The Assemblage in New York, so workers could enjoy a few moments of calm before and after their workdays. A week later, we celebrated International Women’s Day with She’s the First, a non-profit that offers educational opportunities to women who are the first to receive secondary education in their families.

Even during these busy months, the team and I always obsess about reading all of your feedback. The whole team reads every email, comment, and notification that comes through. It helps make us better, keeps us on our toes, and ensures that we never lose sight of why we’re doing what we’re doing. Here are a few highlights from March for me:

Women around campfire

“Getaway was more than I could have imagined. It was a separation and isolation I didn’t even know I needed. I didn’t realize how dependent I had become on TV and internet. It was liberating to just do nothing. It was great to catch up with the friend I went with. We learned so much about each other but yet had our individual moments of rest.” – Jeraldin G., The June

“I’ve honestly never had a better weekend. This was everything I needed and I can’t stop talking about it.” Lisa W., The Sophie

“Loved the getaway- my boyfriend actually proposed to me when we were there and I am so thankful for the cabin. With our phones locked away, the getaway took the pressure off immediately sharing our news on social media. We got to enjoy the moment and our new chapter together then quietly re-enter the world.” Ellen C., The Robert

As always, feel free to get in touch if you have any feedback or ideas.

Be well,
Jon

Features | Reflections

My Love Letter to Jimmy Buffett

When I find myself run down and stressed out, when I really need to get out of my head for a little while, I call on the wisdom of a guru whose voice has been ringing in my head for my whole life: Jimmy Buffett. 

Yes, that Jimmy Buffett, the barefoot, Hawaiian-shirt wearing, guitar-strumming beach bum who gave us the slogan “it’s five o’clock somewhere” and is best known for songs about cheeseburgers and piña coladas. I grew up in Minnesota on a lake that fed into the Mississippi River, and Buffett was a mainstay on the soundtrack of my childhood: I can clearly remember pulling his classic “White Sport Coat and a Pink Crustacean” from my dad’s homemade cassette rack to bring along on boat rides and road trips. 

Buffett fans call themselves Parrotheads, and for the most part, they look the way you’d expect them to—like Buffett himself, which is to say, white Boomers with deep tans and a penchant for bright floral beachwear. There have been recent reports about Buffett’s growing popularity with Gen Z, though writer Kayla Kibbe notes that “ardent young Buffett lovers tend to approach their fandom with a level of generationally on-brand irony.” 

To be clear, I unironically love Jimmy Buffett. I can’t tell you whether his music is objectively good or bad, only that it’s been etched into my consciousness, and that listening to it always brings me peace and comfort. My happy place is a hot bath with a Jimmy Buffett album on in the background. Is that uncool? Maybe, but so what? It brings me joy. 

If you’re not a fan or haven’t given Buffett much thought, you might be tempted to dismiss him as a frozen-cocktail-loving nihilist–the guy who’s “wasting away in Margaritaville” and makes such subtle suggestions as “why don’t we get drunk and screw?” And yes, those are his real lyrics. But to me, what’s at the heart of the Jimmy Buffett ethos isn’t margaritas (or daiquiris or piña coladas)–it’s time

Most Jimmy Buffett songs take place in the sun-drenched, leisurely present, with a light breeze coming off the ocean. No one is ever in a rush—or if they are, they’re longing to escape the daily grind, dreaming of simple pleasures like watching the sunset or getting caught in the rain. The songs revel in the satisfaction of small moments when not much is happening. Just be, Jimmy Buffett seems to be telling us. Hang out here and pay attention to your senses. How does the sand feel between your toes? How delicious is this cheeseburger? 

In 1975, as a young, mustachioed Jimmy Buffett was touring with his Coral Reefer Band, the Hungarian-American psychologist Mihaly Csikszentmihalyi coined the term “flow state” to describe the experience of being fully immersed in the present moment. When you’re in a flow state, Csikszentmihalyi says, you’re “completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one…Your whole being is involved.” When musicians and athletes talk about being “in the zone,” this is what they mean. 

I don’t know if Csikszentmihalyi had a “enjoying a cold beer on the beach while gazing out at the horizon” in mind when he developed his theory of flow (I’m guessing probably not), but speaking from my own experience, I can report that moments like these are when I tend to feel most open and creative, when my brain stops buzzing enough to let quieter ideas take shape. Those relaxed, fully present moments have given me the space to come to a clearer understanding of who I am, what I value, and how I want to relate to the world around me. 

With New York City only just emerging from feet of snow, beer on the beach still feels like a distant dream. But I have my bathtub and my Jimmy Buffett albums, and that’s good enough for now. 

Ready to plan some free time in nature? Book your Getaway today.

Features | Reflections

February Reflections: On Unplugging

I’ve long thought we should have more holidays. Why isn’t there, at least, one holiday every month? If we were to add more holidays, what things would you want us to carve out time for? One of my votes would be for us all to celebrate the National Day of Unplugging, a “24 hour respite from technology.” Read more about the day here.

So on March 1, we’re unplugging. Don’t worry if you’re staying with us that day —  our field teams are at the ready to ensure you get your own time to recharge.

It’s a special day that’s about replacing push notifications with a pull towards the outdoors, setting aside our likes and follows for more time with the people we like the most. I appreciate my cell phone and my “connected” world, but it’s about setting a day to acknowledge that the counterbalance is just as important.

To me, National Day of Unplugging comes at the perfect time. Inevitably, at least in the Northeast, we spend a lot of time indoors in February. More time inside often equates to more time on screens, longer work hours, and less opportunity to meaningfully get away. Here’s hoping this special day serves as a reminder to us all about the upside of unplugging.

Be Well,
Jon

Features | Uncategorized

Writing “How to Get Away”

As any company grows, it is subjected to lots of different pressures from all sorts of angles. My belief is that if the founders haven’t deeply cemented the founding values into the brand, those pressures present a real risk that the company morphs into something it was never meant to be.  

That’s why Pete Davis, Getaway co-founder, and I decided to document the values and beliefs that underlie this company in our new book, How to Get Away: finding balance in our overworked, overcrowded, always-on world.

The book makes the case that we are over-connected and overworked; that we suffer from social and technology overload. It shows we rarely experience the joy of solitude or respite of nature. In short, we are always on.

That is the problem we cared about solving when we started Getaway. But we really didn’t want to talk just about ourselves, and so most of How to Get Away is not about our company, but rather so many other amazing people and organizations helping to create a better, more balanced world.

How to Getaway is part origin story, part cultural history, part contemporary research into questions like, “When did we get so attached to our phones?” and “Why is it so hard for us to take a real vacation?” And finally, “What hope do we have for a more balanced future?” (A lot!)

Thank you to so many people who helped make this book into a reality.

Happy reading,

Jon, CEO + Founder

Features

A Getaway for the Books

In 2016 I went through a breakup. 

Having been in the relationship for eight years, I thought it wise to take some real time off of dating and for myself. I had no intentions of getting together with someone new. 

You know where this is going: fueled by an app and a need to satiate some insecurity (I hadn’t been ‘market-tested’ as a romantic partner in a long time!) I met someone new just two weeks later. 

The first date was good — in true Getaway fashion we talked about the professions of our grandparents — but it was a date about three weeks in that sealed the deal.

Michael told his roommates: “I met this guy who has these cabins in the woods that don’t have WiFi. They’re in secret locations.” Back then, we didn’t tell you where the cabins were in an attempt to prevent you from planning out your time off minute-by-minute. “If you don’t hear from me for a few days, start searching the woods within a two hour radius of Boston?” 

Trying not to make it awkward early-on (we hadn’t even DTR’d!) I didn’t tell him the day we were going away was my birthday. The Getaway team blew my cover: there were cupcakes, a bottle of Knob Creek, and balloons waiting in our cabin.

We stayed up until early in the morning. We stoked the campfire. We made s’mores and ate cupcakes. We talked about who knows what. We finished the bourbon. I delivered him back to his roommates alive.

Five years later, we’re still going strong.

Happy Valentine’s Day.

All Rights Reserved to Michelle Watt.

Ready to escape to nature with the one who matters most? Book your Getaway today.

Features

How to Get Away: An Introduction

Enjoy this free chapter from How to Get Away, written by Getaway Founders Jon Staff and Pete Davis.

The digital age has left us unbalanced. We’re not just connected; we’re suffering from social and technology overload. We rarely experience the joy of solitude or the respite of nature. We’re always on; we never turn off.

We started our company, Getaway, to help counterbalance these digital-age excesses. Seeking balance isn’t a new (or even New Age) idea: We can trace it all the way back to Aristotle, who taught that virtue could be found in the balance—the “golden mean”—between extremes. For years, we’d been talking about how we could build something to provide some disconnection to our fellow tech addicts, some nature to our fellow city folk, and some leisure to our fellow workaholics. To our surprise and delight, we’ve been able to weave these projects together into a single business, which designs tiny cabins, places them in the woods, and invites folks to rent them out by the night. While on a Getaway, guests disconnect from their cell phones and work, and reconnect with the world beyond the daily grind.

It’s the kind of reprieve we were looking for ourselves. After college—where we met and became friends—we got wrapped up in the hustle of city living and stressful, time-consuming jobs. We were cranky and tired, and often joked to each other about wishing we could just run away to the woods.

Several years ago, in need of a break, Pete decided to get off the grid for a weekend. He found an Airbnb listing for an RV in the middle of a farm a few hours away from his D.C.-area home. He went out alone, with just a book and a change of clothes. The RV was dilapidated and full of bugs, but he loved being there anyway—it was an incredible feeling to hole up in that little home, far away from the rest of his life, and give himself permission to do nothing.

Jon had a similar experience when he and some friends booked a stay at a geodesic dome on a farm in Connecticut. It was a cold January, and the group arrived to find wind blowing snow under the sides of the unheated dome. A few of the friends weren’t especially keen on sleeping in snowdrifts, so the farmer who owned the property kindly offered to let them stay in a nearby shed instead. The shed wasn’t much more than four walls and a roof, but at least the walls went all the way down to the ground, keeping out the wind and snow. The group bundled inside with a pile of blankets, then spent the night talking and playing cards by the light and heat of a single bulb.

These trips have stayed with us as some of our favorite memories: pockets of space and time that allowed us to expand our thinking beyond the stresses of our daily lives and connect with versions of ourselves that felt more authentic and meaningful.

We’ve also thought about the people we know who exemplify the kind of balance we’d like to have in our own lives. For Jon, one of these people is his great-uncle, a former high school principal who runs a small family farm. Despite the responsibilities of both jobs, Jon’s great-uncle somehow always seems calm and fully in control. He’s an authority figure with an easygoing demeanor who’s earned the respect of everyone he encounters. He’s also a model of balanced living: civic-minded and community-oriented, but deeply connected to the land, too.

Pete thinks of a family friend who became a Benedictine monk. When Pete was young, he and his family traveled to visit the friend at his monastery on a farm in Missouri, and Pete went back to spend a few days there in 2015. Both times, he was struck by the serenity of monastic life. (As a kid, he was also struck by the fact that there were no TVs!) Days in the monastery were structured around six periods of prayer known as the Liturgy of the Hours. In between, the monks worked in the garden or at the print shop. Returning as an adult, Pete was acutely aware of how hectic and frenetic his thoughts and speech seemed compared to the calm demeanor of the monks, who’d pared down their concerns to the practice of their faith and the tasks required to maintain a devotional, community life. After a few days at the monastery, Pete could feel himself settling into a slower pace, as his outside-world anxieties ebbed away.

These were the seeds that would grow into Getaway: a desire to carve out the space and time to slow down, take stock, connect with nature, and return to a more analog way of living. In 2015, after some late-night brainstorming, a few months of sketching with Harvard Graduate School of Design students, a few weeks of carpentry (with the help of Jon’s very handy dad),and a harrowing drive north on Interstate 93 with a tiny cabin in tow, the first Boston Getaway house arrived in southern New Hampshire. We named it Ovida, after our then-intern’s grand- mother. When that house filled up, we added a second, Lorraine (after Jon’s grandmother), and then a third, Clara (after Pete’s).

Three Getaway cabins became ten, then thirty, and now almost a hundred. It’s been a great adventure, one that has taken us and our tiny cabins from the mountains of New Hampshire to Virginia’s Shenandoah Valley and even to the set of Shark Tank. As we grow, we do our best to remember that if Getaway is successful, that has less to do with us than with the simple idea at the center of the business: helping people restore balance to their lives.

It’s why we have a cell phone lockbox in each of our cab- ins—to help guests experience the joy of disconnection. It’s why our cabins are in the woods and come with constellation maps—to help folks get closer to nature. And it’s why we have no Wi-Fi—to help guests break away from their work.

We hope we’ll have the opportunity to bring balance to the world in more ways than one. We’re also working hard to build a company culture that provides balance to everyone who works there, and can become a sustainable model for other workplaces.

Now that we’ve built our business, we want to share the philosophy that informs it. Borrowing from Aristotle’s concept of balance as a virtue, we’ve laid out three virtues for the digital age: the virtue of balancing technology and disconnection, the virtue of balancing city life and nature, and the virtue of balancing work and leisure. In each section, we’ll begin by taking a frank look at the dangers of the various extremes we have reached. Next, we’ll share the scientifically proven benefits of moderating these extremes. And finally, we’ll explore some of the exciting ways people are already finding balance in the digital age.

In doing so, we’ll examine various cultural trends that have emerged over the past few years: digital detoxes, Japanese forest bathing, the Danish art of hygge, the National Day of Unplugging, and much more. If the past decade was about the Silicon Valley–fueled obsession with being plugged in and always on, the next decade is going to be about rediscovering the joy of unplugging and turning off.

We’re not against the city—Jon lives in New York, Pete in D.C., and we both love the people, places, and food that surround us. We’re not antitechnology—we are really delighted that we didn’t have to write this book on a mechanical type- writer, given the number of arguments we had about misplaced commas. We’re also not antiwork—we love what we do, and we hope we can get to a world where everyone does what they love. Our goal is to live lives of balance, and our hope is that we can help others do the same.

Features | Reflections

January Reflections

There’s nothing like a “New Year, New You” email – or several – to jolt you into 2019. I must have received a hundred emails with that headline.

While there’s a lot to be said about taking time to reevaluate, to renew, and to replenish, it’s hard not to feel drowned in cliches. Especially when these temperatures drop down to freezing, and we all end up spending more time indoors and in our routines than outside getting replenished and re-energized.

January at Getaway

Quiet Place to Reflect

This month, I had the privilege of speaking on a panel about “experiences” in retail. Getaway might not seem like an obvious choice for discussing retail design, but I was happy to participate because it allowed me some beginning-of-the-year reflection to crystallize why I think what we’re doing matters to us, but more importantly, why it matters to you.

Much of the panel conversation was about the officially tired trend of corporate-designed “immersive” experiences. I can wax cynical on the distraction I think these spaces provide, but instead I was grateful for the experience to reflect and to advocate for what I think we’re doing differently.

We’re not here to give people a “Getaway experience” — Getaway exists so that you can unlock your own experiences, and live a little more deeply. It’s you, not us, that are creating the experience.

You can read more about that panel here, or feel free to get in touch if you have any questions. I’d love to hear from you.

Here’s hoping for a little less distractedness, and a more deep experiences in 2019.

Be well,

Jon